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What Is E-COMMERCE

Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.



The history of ecommerce begins with the first ever online sale: on the August 11, 1994 a man sold a CD by the band Sting to his friend through his website NetMarket, an American retail platform. This is the first example of a consumer purchasing a product from a business through the World Wide Web or “ecommerce” as we commonly know it today. Ecommerce enables you to buy and sell products on a global scale, twenty-four hours a day without incurring the same overheads as you would with running a brick and mortar store. For the best marketing mix and the best conversion rate, an Ecommerce venture should also have a physical presence; this is better known as a click and mortar store.
There are four main types of ecommerce models that can describe almost every transaction that takes place between consumers and businesses.
1. Business to Consumer (B2C):
When a business sells a good or service to an individual consumer (e.g. You buy a pair of shoes from an online retailer).
2. Business to Business (B2B):
When a business sells a good or service to another business (e.g. A business sells software-as-a-service for other businesses to use)
3. Consumer to Consumer (C2C):
When a consumer sells a good or service to another consumer (e.g. You sell your old furniture on eBay to another consumer).
4. Consumer to Business (C2B):
When a consumer sells their own products or services to a business or organization (e.g. An influencer offers exposure to their online audience in exchange for a fee, or a photographer licenses their photo for a business to use).
On the whole, there are two types of ecommerce merchants.
1. Those Selling physical products: This is pretty self-explanatory. It's just the buying and selling of physical products via some kind of electronic medium. For example, you could be selling merchendise from any of the following niches: fashion, accessories, homeware, toys, etc.
2. 2. Stores selling digital products (AKA downloadable products): If you've ever purchased an online course, this falls under the category of ‘digital products.' As a general rule, if you have to access the product via an online members area or if you have to download it, it's probably a ‘digital product.'
Source : https://ecommerce-platforms.com/glossary/ecommerce#examples , https://www.shopify.com/encyclopedia/what-is-ecommerce

Rizki Rahmatullah
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